For firms not running Google Ads yet
Start with a plan, not a gamble.
Before you spend a dollar, you will know who bids on your matters in your city, what a click costs there, and what a sensible budget buys. Then a 90-day plan with one number to judge it by.
The first 90 days
Pages first. Campaigns second. A decision at month three.
Referrals stay your best source. Ads add the callers you would never have met, and fill the quiet months.
What we bring to the call
- Who is bidding on your matters in your city today
- What a click costs there, matter by matter
- What a sensible first budget buys, and what it does not
Month 1
Pages and tracking first.
We agree who should call you. Your first pages go live on your domain, then the campaigns. Tracking is in place before the first dollar is spent.
Month 2
The account settles.
Our software works the account every day. You get the first monthly page: what you spent, who called, what each request cost.
Month 3
You decide on the numbers.
Two pages in hand, you choose: keep going, raise the budget, or stop. You keep the account, the pages and the data either way.
Pricing
One flat fee. Never a percentage of your spend.
Tiered by how much you spend on ads, so the fee fits the size of the account. Google bills your ad spend directly. We never touch it.
Up to $8,000 a month in ad spend
$2,000
per month, flat
One practice, one metro
Up to $12,000 a month in ad spend
$2,750
per month, flat
One practice, several counties
Up to $15,000 a month in ad spend
$3,500
per month, flat
Two practices, or a whole state
Setup is $1,000, once, for the pages, the tracking and onboarding. Three months minimum, then month to month with no buyout.
Everything inside the feeBook a call
Book the strategy call.
Tell us your city and your top two matters. We pull the bidders and the click prices before we speak.