How it works
You answer the phone. We do the rest.
You give us three things once: the matters you take, the counties you serve, your consultation fee. From then on the work is ours, and the phone is yours.
How it works
Simple on purpose.
You give us three things once. Then the work is ours, and the phone is yours.
1
We learn your practice.
A 25-minute call about the matters you take, the counties you serve and your consultation fee. If you already run ads, we read the account before we speak.
2
We build pages that sort callers before they call.
One page per matter and city, on your domain, with your fee and the questions that matter to you. Ads that only show in the counties you name.
3
Our software runs it daily. We check it weekly.
Search terms, bids and tests run every day on software we built for law firm accounts. Nothing changes without one of us looking at it. You get one page a month.
After you sign
The first three weeks
Week 1
We agree who should call you. You give us access, or we open the account.
Week 2
Your first pages are live on your domain.
Week 3
Your campaigns are live. The first calls come.
Every month
One page: spend, requests, cost per request, who called.
The monthly page
One page. Six lines. Two minutes.
We write it, you read it. It tells you what you spent, what came in and what it cost, in the words you would use yourself. No dashboard to learn, nothing for your staff to fill in.
Your monthly page
- 1What you spent
- 2How many requests came in
- 3What each request cost
- 4Who called
- 5What we changed
- 6What we change next
Inside the fee
What the fee covers, and what it does not.
Included
- A campaign for each matter you take, in each city you serve
- Pages on your domain that name the matter, the city and your fee
- Every call and form tracked, so you see what each request cost
- One page a month, written by us
Not included
- Ad spend. Google bills you directly and we never touch it
- SEO, social media, reviews, directories, AI visibility
- A new website
- Intake. Your team answers the phone
Questions
What every firm asks us on the call.
Book a call
Tell us about your firm.
We read before we speak, and reply within one business day with times for a 25-minute call with Matthis and Paul.