The monthly report
One page on the first business day of each month.
Written by the person who runs your account. Six lines, in the words you would use yourself: what you spent, how many calls and forms came in, and what each one cost.
Exhibit B · The monthly report
Your Firm, PLLC · Google Ads
August 2026
- What you spent
- $6,000
- Inquiries
- 31 (24 calls, 7 forms)
- Cost per inquiry
- $194
- Who called
- 14 contested divorce, 8 custody, 5 uncontested, 4 child support. All 31 in Harris or Fort Bend County.
- What we changed
- Blocked 23 searches for forms and legal aid. Moved budget from uncontested to custody, where an inquiry costs less.
- What we change next
- A Spanish custody page, if you want Spanish callers. Your call before the 10th.
Matthis Janssen · reply to this email and one of us answers.
What each line means.
Spent
What you spent.
The ad spend Google billed to your card for the month. Our fee is not in it; it is on our invoice.
Inquiries
How many calls and forms came in.
Calls past the minimum length we agreed in week one, and completed forms, from the ads, from people in your counties. Calls and forms counted apart.
Cost
What each inquiry cost.
Ad spend divided by inquiries. The one number to judge the month by. Hold it against the most an inquiry may cost you, which the calculator on our pricing page works out from your own figures.
Callers
Who called.
Calls and forms by matter and by county, so you can see whether the right people are coming, not only how many.
Changed
What we changed.
In plain words: what we blocked, where budget moved, which ad or page won a test. Every change is also in the account's log.
Next
What changes next.
What we plan for the coming month, and anything we need a decision on from you, with a date.
What is not on it, on purpose.
- Clicks, impressions and click-through rates. They are in your account whenever you want them; they do not tell you whether the phone rang.
- Which inquiries became clients. We count calls and forms; what happens after the call stays with you.
- A dashboard to log into. The page comes to your inbox.
Tell us about your firm.
We read before we speak, and reply within one business day with times for a 25-minute call with Matthis and Paul.