Estate planning and probate
Estate planning clients, not people shopping for a free will.
An estate plan is rarely urgent, so people read before they call. A page for each plan, with your flat fee and a short form, gives that reading somewhere to land. Clicks cost $4 to $16 at the median across 15 US metros, less than half of what a divorce click costs.
25 minutes with Matthis and Paul. We prepare for your firm before the call.
A form from your trusts page
What reaches your inbox
- Matter
- Will and revocable trust
- Married, children
- Yes, two children
- Home in
- Travis County
- Planning ahead or after a death
- Planning ahead
- Came from
- Google Ads, trusts page
Sample answers. Calls through the page are counted too.
Who reaches your phone, and who we keep off it.
Reaches you
- Wills, trusts, powers of attorney or probate, in a county you serve
- Has read your flat fee for the plan, if you show it
- Planning ahead or dealing with a death, answered on the form
Blocked or sorted out
- Free will templates and online will services
- Estate sales and probate record lookups
- Counties you do not serve
Every matter you take gets its own page. Nothing else does.
A matter missing? Tell us on the call. Every page goes live in your words, after you have approved it.
| Matter | What is different about the caller |
|---|---|
| Estate planning attorney | Most searches name no plan. The page asks |
| Wills | Planned, not urgent. Your flat fee stated first |
| Revocable living trusts | Own page. Fee per plan, single or married |
| Powers of attorney and health care directives | Often part of a plan. Asked first |
| Probate | The urgent one. Date of death and county asked first |
| Trust administration | After a death, for trustees. Own page |
What we block from the first day.
Searches like these cost you a click and bring a call you cannot use. They go on the blocked list before your first ad runs, and you get the list. It grows every week from your own search terms.
- free will template
- will forms pdf
- online will
- legalzoom will
- estate sale
- estate sales near me
- probate records search
- probate without a lawyer
- estate planning jobs
- counties you do not serve
What estate planning firms ask us.
A flat monthly fee, set by your ad budget.
The fee steps up with the size of the account, not with every dollar you spend. Google bills your ad spend to your card directly; we never touch it.
$4,000 to $8,000 a month in ad spend
Typically one practice, one metro
$2,000 a month
Up to $12,000 a month in ad spend
Typically one practice, several counties
$2,750 a month
Up to $15,000 a month in ad spend
Typically two practices, or a whole state
$3,500 a month
Setup is $1,000, once, for the pages, the tracking and onboarding. Three months minimum, then month to month with no buyout. Below $4,000 a month in ad spend our fee would take too big a share, and we will tell you how to run it yourself.
Everything inside the fee, and how it comparesTell us about your firm.
We read before we speak, and reply within one business day with times for a 25-minute call with Matthis and Paul.