ScaleForLaw

Employment law, employee side

Employees call. Employers do not.

Employers and HR search the same words your clients do. We keep them out before they cost you a click, and put the questions that matter to you on the page, so the caller has answered them before you pick up.

25 minutes with Matthis and Paul. We prepare for your firm before the call.

A caller, wrongful termination

What you know before you pick up

Side
Employee, stated
Matter
Wrongful termination
Employer size
Asked on the page
Last day worked
Asked on the page
Source
Tracked call, Google Ads

Who calls

Who reaches your phone, and who never sees the ad.

Reaches you

  • Fired, demoted, harassed or unpaid, in your state
  • Has answered employer size and dates
  • Has read “we represent employees” before calling

Never sees the ad

  • Employers, HR and defense-side searches
  • Job seekers and staffing-agency searches
  • Matters you do not take

Matters

Every matter you take gets its own page. Nothing else does.

A matter missing? Tell us on the call. Every page goes live in your words, after you have approved it.

MatterWhat is different about the caller
Employment lawyerBoth sides search it. Only employees get through
Wrongful terminationOwn page. Dates and employer size asked first
DiscriminationProtected class and timeline asked first
HarassmentOwn page, own wording
Unpaid wages and overtimeAmounts and pay period asked first
RetaliationUsually follows a complaint. Asked first

How it works

Simple on purpose.

  1. 1

    We learn your practice.

    A 25-minute call about the matters you take, the counties you serve and your consultation fee. If you already run ads, we read the account before we speak.

  2. 2

    We build pages that sort callers before they call.

    One page per matter and city, on your domain, with your fee and the questions that matter to you. Ads that only show in the counties you name.

  3. 3

    Our software runs it daily. We check it weekly.

    Search terms, bids and tests run every day on software we built for law firm accounts. Nothing changes without one of us looking at it. You get one page a month.

The whole process, week by week

On the call

What employment firms ask us.

Pricing

One flat fee. Never a percentage of your spend.

Tiered by how much you spend on ads, so the fee fits the size of the account. Google bills your ad spend directly. We never touch it.

Up to $8,000 a month in ad spend

$2,000

per month, flat

One practice, one metro

Up to $12,000 a month in ad spend

$2,750

per month, flat

One practice, several counties

Up to $15,000 a month in ad spend

$3,500

per month, flat

Two practices, or a whole state

Setup is $1,000, once, for the pages, the tracking and onboarding. Three months minimum, then month to month with no buyout.

Everything inside the fee

Book a call

Tell us about your firm.

We read before we speak, and reply within one business day with times for a 25-minute call with Matthis and Paul.

No newsletter, no drip sequence. One reply from a person.