ScaleForLaw

Family and divorce

Divorce callers who already know your retainer.

Most people searching for a divorce lawyer want free advice or a cheaper county. We put your retainer on the page before the phone number, so the people who call you are the ones who can hire you.

25 minutes with Matthis and Paul. We prepare for your firm before the call.

A caller, contested divorce

What you know before you pick up

Matter
Contested divorce
County
Yours
Children
Asked on the page
Your retainer
Seen before calling
Source
Tracked call, Google Ads

Who calls

Who reaches your phone, and who never sees the ad.

Reaches you

  • Divorce, custody, support or a prenup, in a county you serve
  • Has seen your retainer on the page before the number
  • Contested or uncontested, marked before the call

Never sees the ad

  • Free, cheap and pro bono searches
  • Legal aid, court forms and self-help searches
  • Counties you do not serve

Matters

Every matter you take gets its own page. Nothing else does.

A matter missing? Tell us on the call. Every page goes live in your words, after you have approved it.

MatterWhat is different about the caller
DivorceContested and uncontested kept apart. Your fee on each page
Child custodyNew order or modification, asked before the call
Child supportOften a modification. Asked first
Spousal supportWith a divorce or on its own
Prenuptial agreementsPlanned, not urgent. Fee stated first
Divorce lawyer near meCity by city, only in your counties

How it works

Simple on purpose.

  1. 1

    We learn your practice.

    A 25-minute call about the matters you take, the counties you serve and your consultation fee. If you already run ads, we read the account before we speak.

  2. 2

    We build pages that sort callers before they call.

    One page per matter and city, on your domain, with your fee and the questions that matter to you. Ads that only show in the counties you name.

  3. 3

    Our software runs it daily. We check it weekly.

    Search terms, bids and tests run every day on software we built for law firm accounts. Nothing changes without one of us looking at it. You get one page a month.

The whole process, week by week

On the call

What family law firms ask us.

Pricing

One flat fee. Never a percentage of your spend.

Tiered by how much you spend on ads, so the fee fits the size of the account. Google bills your ad spend directly. We never touch it.

Up to $8,000 a month in ad spend

$2,000

per month, flat

One practice, one metro

Up to $12,000 a month in ad spend

$2,750

per month, flat

One practice, several counties

Up to $15,000 a month in ad spend

$3,500

per month, flat

Two practices, or a whole state

Setup is $1,000, once, for the pages, the tracking and onboarding. Three months minimum, then month to month with no buyout.

Everything inside the fee

Book a call

Tell us about your firm.

We read before we speak, and reply within one business day with times for a 25-minute call with Matthis and Paul.

No newsletter, no drip sequence. One reply from a person.