Personal injury
Injury callers who answered the questions first.
Injury clicks are expensive, and a few wrong callers can eat a month. Injury, fault, date and insurance are asked on the page, so the people who reach you have a case worth your consultation.
25 minutes with Matthis and Paul. We prepare for your firm before the call.
A caller, car accident
What you know before you pick up
- Accident
- Car, other driver at fault
- Injured and treated
- Yes
- Date
- Asked on the page
- Insurance
- Asked on the page
- Source
- Tracked call, Google Ads
Who calls
Who reaches your phone, and who never sees the ad.
Reaches you
- Car, truck, motorcycle, fall or wrongful death, in a county you serve
- Injured and treated, with date and fault answered
- Has seen “no fee unless you win” and the questions before calling
Never sees the ad
- Workers comp and property-damage-only searches
- Job seekers, students and other lawyers
- Counties you do not serve
Matters
Every matter you take gets its own page. Nothing else does.
A matter missing? Tell us on the call. Every page goes live in your words, after you have approved it.
| Matter | What is different about the caller |
|---|---|
| Personal injury lawyer | Most searches name no accident. The page asks |
| Car and truck accidents | Date, police report and treatment asked first |
| Slip and fall | Where it happened and the injury asked first |
| Motorcycle accidents | Own page, own wording |
| Wrongful death | Own page, careful wording |
| Dog bites | Own page |
How it works
Simple on purpose.
1
We learn your practice.
A 25-minute call about the matters you take, the counties you serve and your consultation fee. If you already run ads, we read the account before we speak.
2
We build pages that sort callers before they call.
One page per matter and city, on your domain, with your fee and the questions that matter to you. Ads that only show in the counties you name.
3
Our software runs it daily. We check it weekly.
Search terms, bids and tests run every day on software we built for law firm accounts. Nothing changes without one of us looking at it. You get one page a month.
On the call
What injury firms ask us.
Pricing
One flat fee. Never a percentage of your spend.
Tiered by how much you spend on ads, so the fee fits the size of the account. Google bills your ad spend directly. We never touch it.
Up to $8,000 a month in ad spend
$2,000
per month, flat
One practice, one metro
Up to $12,000 a month in ad spend
$2,750
per month, flat
One practice, several counties
Up to $15,000 a month in ad spend
$3,500
per month, flat
Two practices, or a whole state
Setup is $1,000, once, for the pages, the tracking and onboarding. Three months minimum, then month to month with no buyout.
Everything inside the feeBook a call
Tell us about your firm.
We read before we speak, and reply within one business day with times for a 25-minute call with Matthis and Paul.